尊敬的經(jīng)銷商:
 
    您好!
 
    我叫Mark Klingspon，是新上任的吉普森中國總裁。我希望通過這個(gè)簡(jiǎn)單的自我介紹，讓大家對(duì)我們吉普森在中國發(fā)展的戰(zhàn)略計(jì)劃有一個(gè)大概的了解。
 
    我來自加拿大，已經(jīng)工作20年，先后主要在畢馬威國際會(huì)計(jì)公司（擔(dān)任財(cái)務(wù)和管理顧問）和阿迪達(dá)斯工作過。雖然我是學(xué)財(cái)務(wù)和會(huì)計(jì)出身，但是在過去8年里，我從事的工作是國際市場(chǎng)開拓、企業(yè)戰(zhàn)略規(guī)劃以及商業(yè)管理。由于工作的國際性，我已經(jīng)在7個(gè)不同的國家（包括亞洲的中國和韓國）工作過，所完成的商業(yè)計(jì)劃遍及30多個(gè)國家（分布在美洲、歐洲和亞洲）。在加入吉普森之前，我是泰勒梅 - 阿迪達(dá)斯高爾夫駐上海的大中華地區(qū)董事總經(jīng)理，負(fù)責(zé)泰勒梅 - 阿迪達(dá)斯高爾夫事業(yè)在大中華地區(qū)的啟動(dòng)及其快速發(fā)展工作。
 
    在很小的時(shí)候我就開始學(xué)習(xí)彈吉他，是一位不折不扣的音樂愛好者。如今有機(jī)會(huì)領(lǐng)導(dǎo)世界第一的樂器公司在中國這個(gè)樂器事業(yè)發(fā)展最快和最有活力的市場(chǎng)發(fā)展，我感到非常興奮。
 
    在此我向大家宣布：吉普森將致力于在中國市場(chǎng)長期發(fā)展，為中國消費(fèi)者提供Gibson、Epiphone、Kramer、Baldwin等世界著名品牌的產(chǎn)品！
 
    最近，社會(huì)上出現(xiàn)了一些針對(duì)我們公司的負(fù)面信息和謠言，這些都是某些居心叵測(cè)的人散布的錯(cuò)誤信息。在此，我向大家澄清的是：和全球大多數(shù)公司一樣，吉普森今年確實(shí)有通過裁員來應(yīng)對(duì)不理想的全球經(jīng)濟(jì)大環(huán)境；但同時(shí)，經(jīng)過過去幾年我們現(xiàn)在已經(jīng)完成了鋼琴供應(yīng)鏈在戰(zhàn)略位置上的重新部署，我們把鋼琴生產(chǎn)及其工藝技術(shù)轉(zhuǎn)移到中國，使我們能以最有效的成本生產(chǎn)出承載著美國百年歷史和創(chuàng)新精神的優(yōu)質(zhì)鋼琴，使我們能最貼近世界上最大的鋼琴消費(fèi)市場(chǎng)。
 
    吉普森將致力于在中國市場(chǎng)的長期發(fā)展。從我們公司最近的人事調(diào)動(dòng)就能看出：最近除了任命我到中國管理鋼琴和吉他的銷售和行銷工作外，中國區(qū)供應(yīng)鏈的新總經(jīng)理Ron Hartfeil先生也將于本月底到中國上任。Ron Hartfeil之前在耐克負(fù)責(zé)其亞洲區(qū)(包括中國)的供應(yīng)鏈，有極為豐富的經(jīng)驗(yàn)。他曾經(jīng)是我的競(jìng)爭(zhēng)對(duì)手，現(xiàn)在我們一起合作為中國市場(chǎng)提供品質(zhì)最佳的產(chǎn)品、最有競(jìng)爭(zhēng)力的服務(wù)以及更多商業(yè)機(jī)會(huì)。我們公司在中國的樂器事業(yè)發(fā)展定的目標(biāo)是在鋼琴市場(chǎng)要處于領(lǐng)先地位，在吉他市場(chǎng)也要成為具有舉足輕重影響的品牌。
 
以下是我7月到中國上任后就開始著手進(jìn)行的一些項(xiàng)目：
1      制定未來5年發(fā)展的戰(zhàn)略計(jì)劃；
2      評(píng)估現(xiàn)有的商業(yè)項(xiàng)目、服務(wù)以及供應(yīng)鏈實(shí)施情況，保證我們向著領(lǐng)先品牌的目標(biāo)進(jìn)發(fā)；
3      設(shè)計(jì)多種新穎的零售模式以及面向消費(fèi)者的促銷活動(dòng)和宣傳推廣活動(dòng)；
4      制定公正公平的合作伙伴政策，如回款和帳期管理等。
 
    在適當(dāng)?shù)臅r(shí)候，我們將通過我們的業(yè)務(wù)拓展經(jīng)理就其中一些項(xiàng)目和變化與大家進(jìn)行溝通，而其他一些項(xiàng)目和變化則將由我與大家進(jìn)行相關(guān)溝通。我盼望在不久的將來我能有機(jī)會(huì)親自拜訪各位，如果未能親自到各地市場(chǎng)拜訪各位，我會(huì)在10月的中國樂器展上與各位見面。這次展會(huì)我們將有強(qiáng)而有力的展示。
 
    我們現(xiàn)在正在制定令人振奮的戰(zhàn)略性計(jì)劃，我有信心能與你們一起在中國開創(chuàng)強(qiáng)大的、共贏的、可持續(xù)發(fā)展的樂器事業(yè)！
 
    非常感謝大家長期以來一直對(duì)我們的支持和幫助！如果你們有任何想法、疑問和問題，歡迎隨時(shí)聯(lián)系我。我期待與各位同舟共濟(jì)、攜手共創(chuàng)成功的美好未來。
 

 
Mark Klingspon
吉普森中國總裁
2009年8月21日
下面是CEO的英文原稿

Dear Dealer,
 
I am writing to you to introduce myself, as the new President of Gibson China, and to give you an overview of some of the strategies and plans that we are developing for the future of our business in China.
 
I am from Canada, and have worked most of my >20-year career for 2 companies –KPMG (financial and management consultants) and adidas. While my educational background is in finance and accounting, my roles over the past 8 years have focused on international business development, strategic business planning and commercial management. Through my international career, I have been based in 7 countries (including China and Korea in Asia) and completed business projects in over 30 countries throughout the Americas, Europe and Asia. Most recently before moving to Gibson, I was the Managing Director of TaylorMade adidas Golf for Greater China, based in Shanghai, for their start-up and rapid development.
 
Having played guitar and been a music lover from a very young age, I am absolutely thrilled to have the opportunity now to lead the business development of the world’s number one musical instruments company, in the world’s most growing and dynamic market.
 
I wish to confirm for you that Gibson is absolutely committed to the China market for the long-term, with all our great brands –Gibson, Epiphone, Kramer, Baldwin, etc.
 
It’s no secret and I won’t hide from the fact that there appear to be negative rumors about our company and business, driven by misinformation from those that clearly do not want us to succeed. Our company did go through downsizing this year, just as almost every company around the world went through in response to adverse global economic circumstances. Also, we have over the past couple of years completed a strategic repositioning of our supply chain for Pianos. Shifting our production to China has allowed us to most cost-effectively produce Pianos developed through American heritage and innovation, and be nearest to the world’s largest piano market.
 
As evidence of our increased commitment to the China market, in addition to my recent appointment to direct the Piano and Guitar commercial business in China, I am also pleased to announce the appointment of Ron Hartfeil as the new General Manager for the China Operations from later this month. Ron is a veteran of the Nike supply chain throughout Asia, including China. A former competitor, we now unite to provide the best quality products to the China market with the most competitive service and commercial offerings. My goal for our business in China is to be no less than a leader in the Piano business and the dominant player in Guitars.
 
Some of the projects that are currently underway with Gibson China since I arrived in July:
l        Development of our strategic business plans for the coming 5 years.
l        Evaluation of our commercial programs and our service / supply chain performance levels to ensure that we are moving towards leadership.
l        Design of many exciting new retail business models and consumer promotions / events.
l        Establishment of our business policies to ensure that all partners are treated consistently and fairly, ie collections / credit management.
 
In due course, some of the programs / changes will be communicated through your Business Development Manager, while others will communicate through me. Meanwhile, I truly look forward to meeting with you, if not in your market area in the near future, then at the China Music Show in October, where we will have a strong presence.
 
I am confident that you will soon be feeling the energy and the exciting plans that we are working on at Gibson China to create a strong, profitable and long-term business with our top partners in China.
 
Please feel free to contact me anytime to express any of your thoughts, questions and concerns. I look forward to working with you towards our successful future.
 
Sincerely,

 
 
Mark Klingspon
President
2009-08-21